2008 Woodie Awards
Joost receives a programming boost
ALEXANDER PHOINIX
BizTech Writer
Issue date: 3/15/07 Section: BizTech
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Joost aims to be the first Internet service to provide broadcast quality television to a worldwide audience.
The technology behind the service is based on a secure, peer-to-peer streaming system. The new partnership will provide television and theatrical content from Viacom divisions including MTV Networks, Paramount Pictures and BET Networks.
“Joost is powered by a secure, efficient, piracy-proof Internet platform that enables premium interactive video experiences while guaranteeing copyright protection for content owners and creators,” Viacom said.
The service will offer free-of-charge access to programming and channels that are not easily accessed through other Internet sources.
Joost is currently in beta testing, the final stage of tests before it is released on the market.
It provides a customizable platform, which contains enhanced features such as links to websites and additional content information. The service will also incorporate plug-in applications such as message boards, news tickers and instant messaging.
Delivery of the platform will be similar to regular television viewing, while also utilizing the flexibility, control and range of choices offered by Web 2.0 applications.
The Joost launch will be the first combination of content providers, advertisers and viewers, in delivering Internet television programming worldwide, utilizing an interactive and community-driven experience.
“We’re extremely pleased to be working with Joost, and couldn’t be prouder to be a key partner in the launch of the next generation in broadband video technology,” said Philippe Dauman, Viacom president and chief executive officer.
“We have the number one portfolio of entertainment sites in the world and unrivaled distribution on mobile devices, but we’re determined to keep pushing and growing our digital presence and bring our programming to audiences on every platform and device that they want,” Dauman said.
Viacom is a major global company, providing entertainment content to targeted audiences through respected and well-known brands.
The content provided will include television shows such as “Beavis and Butthead,” “Laguna Beach” and “Punk’d” through its MTV Networks division. Comedy Central will offer “Stella,” “CCP’s” and “Freak Show.” Both past and present popular shows will find their way into the Joost service.
Applications for participating in the beta testing of the service are being accepted at the official Website at www.joost.com.
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